Category Archives: M is for…

Market Research

Businesses sell to customers in markets. It is important to establish consumers’ needs before launching a new product.  A business conducts market research to help identify gaps in the market and business opportunities A market is any place where buyers and sellers meet to trade products – it could be a high street shop or […]

Marketing Mix

The marketing mix is the combination of product, price, place and promotion for any business venture. A company needs to consider the marketing mix in order to meet their consumers’ needs effectively. No one element of the marketing mix is more important than another – each element ideally supports the others. Firms modify each element in […]